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But how do you choose the best online dating site for you?Ok Cupid is our top pick, but we’ll be the first to admit evaluating these sites is a subjective process.
(According to a study from data off Ok Cupid, the majority of women don’t send the first message in online dating conversations.) To keep our judgments as objective as possible, we used the following definitions: Bad Messages ● Spam or a scam ● Harassing or threatening ● Obscene ● Extremely short: “Hi beautiful” ● Generic copy-and-paste: “I found many features of your profile interesting” ● A neg: “I like your big nose” ● From someone who acknowledges they’re outside your age range, but messaged anyway ● Passive-aggressive or a guilt trip: “You probably won’t respond to this, but…” ● Obviously from a bot because it’s so generic and from such a sparse profile Mediocre Messages ● Suggestive, but not outright obscene ● Only talks about your physical appearance, but isn’t lascivious ● Impersonal, but starts a conversation: “Any plans for the weekend?We wanted the LAs of the online dating world — but definitely take a peek at who didn’t make the cut.If one catches your eye, you should certainly add it to the mix.Well, not every kind: We excluded sites that catered specifically to how someone looked or to “unscrupulous” relationships (think Ashley Madison).We also didn’t evaluate anything marketed as primarily for hookups — the best dating sites facilitate all sorts of relationships, from friendship to long-term monogamy and everything in between.It’s not the most important thing in the world for an online dating site to be intuitive and enjoyable to use, with an attractive visual design. Because none of our top four sites were exorbitantly priced, we didn’t take cost into account too heavily when ranking them.
That said, the fact that Ok Cupid is free definitely stands out.Match Group, for example, says it has 59 million active monthly users, roughly 3.5 million paid subscribers worldwide, and 2.4 million paid subscribers in North America — but Match Group includes Ok Cupid, Match.com, Plenty of Fish, Tinder, many others.(That’s right: Most of the big dating sites are owned by the same company.) It’s impossible to know how many users are active on which sites. In its 2015 Series 1 filing, Match Group acknowledged “a meaningful shift in [its] user base from desktop devices to mobile devices” with 68 percent of new users signing up via mobile channels.We turned to Alexa, a web-traffic analytics company, to better assess how many people are on each site clicking around, and culled those with below-average numbers: fewer than a million active users in the US. We can assume those numbers apply to most online dating sites.The problem is mobile users aren’t reflected in Alexa data — which means a dating site like Zoosk, with half as many active desktop users as our top picks, but way more app downloads, could have been left out.) Be Social network, Blendr, Chemistry.com, Cupid.com, network, Date2020, Fidelity Dating, Friend Finder network, Grouper, How About We, Jaumo, Lava Life, Meet Me, Meet Mindful, Mesh, Mingle2, Once, Spark.com, Speed Date.com, Tastebuds.fm, Tawkify, The Heart Market, Twoo, Zoosk Our finalists are all likely names you recognize — Ok Cupid, Match.com, e Harmony, and Plenty of Fish — and our tester tried them all.All four of our top sites used some sort of algorithm to match you with people you should be compatible with and interested in — and keep those “automatic nos” out of your feed.