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As online dating's population becomes larger, sites with specific demographics are becoming more popular as a way to narrow the pool of potential matches.The 20 most popular dating sites in 2006 as ranked by Hitwise include j (for Jewish singles), Christian Mingle.com, Christian Cafe.com, Man (same sex introductions), Love From India.ini, Black Christian People Meet.com, (for Latino singles), Asian People Meet.com, and (for Indian singles).
Especially popular in Eastern Europe, some sites offer full access to messaging and profiles, but provide additional services for pay, such as bumping profiles up to the top of the list, removing advertisements, making paying users' profiles appear several times in different places in the search results, and giving paying users a more advanced search engine to work with (in one example, free users may only search for persons of specified age, gender, orientation, and city, while subscribers may search for any and all parameters listed in profiles, such as height, weight, interests, etc.).
At the end of November 2004, there were 844 lifestyle and dating sites, a 38% increase since the start of the year, according to Hitwise Inc. By 2007, many prominent studies show that Baby Boomer interest in online dating have soared.
However, market share was increasingly growing by several large commercial services, including Personals. Some online dating websites provide webcam chats between members.
Other sites are more specific, based on the type of members, interests, location, or relationship desired.
A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the internet for a greater amount of tasks and less likely to use such a service if they are trusting of others.
Most sites allow members to upload photos or videos of themselves and browse the photos and videos of others.
Sites may offer additional services, such as webcasts, online chat, telephone chat (VOIP), and message boards.Research about social networking reveals that the online dating services driven by subscriptions offer the least amount of social networking opportunities.The dating services modeled on the free-at-the-point-of-use model scored much higher as many of them utilized the Circle of Friends social networking method and a wider number of online community genres.Some sites such as Ok Cupid.com, and are free and offer additional paid services in a freemium revenue model.Some sites are broad-based, with members coming from a variety of backgrounds looking for different types of relationships.Since 2003, several free dating sites, operating on ad based-revenue rather than monthly subscriptions, have appeared and become increasingly popular.